Here is the list of tags can be tracked in GTM :

• Page View  trigger : Applies for all pages, Using the GA ID  as a User Defined Variable.
• Click trigger : Two types, one is All Elements & another is Just Links
• User Engagement trigger : Element Visibility, Form Submission, Scroll Depth & YouTube Video.
• Timer trigger : You can set up the time to check the content performance. Example : 40 seconds min to max 1 minute. Which ever you prefer set up can be done. This will be useful to know the amount of time user spent on your site. Setup the time so that you can track the page performance in terms of images, videos, CTA Buttons & finally the content.

You can use all these triggers by using if conditions in blog, webpage, PDF forms…. By doing this you can able to track the user behavior on site. Once you know the user flow, You can change the page as per the customer requirements & what they are looking.

Connected to the above statements,

Below the list of items to be configured while configuring tags, triggers and variables :

• Data layer Variables : Click Classes, Click Elements, Click ID, Click target, Click URL, Form Classes, Form Element, Form ID, Form target, Form URL…..
• Auto Event Variables : Click text & Form text.

Should you need any further information, please do not hesitate to contact me.