Twitter Event tracking will help us understand the performance of blogs, Where we can easily track whether the people are really interested to share our blog in their twitter accounts.
Let us see step by step of twitter event tracking configurations via GTM Platform :
- Create a tag and name as twitter event tracking
- Select tag type Google Analytics
- Select track type Event
- Give the Category name twitter button performance
- Give the action name as clicked on twitter button
- Give the label name with the conditions
- Select the GA Setting Variable
- Create a trigger and name as twitter event tracking
- Select the trigger type to Clicks -Just links
- Select on this trigger fires on click trigger which contains Twitter URL
- Once done, Check in preview mode and if working fine then push it to live
- Finally you will get the data in real time GA reports.
If you require any further information, let me know.