Tracking Pinterest with Event Tracking in Google Analytics via Google Tag Manager.

This trigger will help us to understand whether people are interested to share our blog on pinterest. This data will really help us to track the total number of clicks which is coming from pinterest source. So let us see the steps to be configured in GTM.

1. Create a tag and name it as Pinterest Event Tracking
2. Select tag type Google Analytics
3. Select track type Event
4. Give the category name
5. Give the condition name in Action
6. Give the Label name Landing page
7. Select the default Variable in GA Settings
8. Create a trigger and name it as Pinterest event tracking
9. Select the trigger type Clicks-Just links
10. Select the conditions this trigger fires on Click URL contains Pinterest
11. Save both the tags and triggers and check in preview mode
12. If working fine, then push it to live and same check in GA Real time data

Pinterest Tag :

Pinterest Trigger :

GTM Preview Mode :

Google Analytics Real time Data

 

I hope the above is useful to you.